Is the market finally slowing down?

25th September 2026
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Marbella’s property market is slowing down. But that doesn’t necessarily mean prices are coming down.

 Marbella’s property market is slowing down. But that doesn’t necessarily mean prices are coming down.

That is the interesting part.

According to the latest INE figures, 61,417 homes were sold across Spain in July, down 5.1% compared with July 2025.

And this wasn’t just one part of the market.

Sales of second-hand homes fell by 6.1%, while new-build sales fell by 1.4%. Overall, transactions are now 3% lower for the first seven months of 2026, with six of those seven months showing an annual decline.

So yes : fewer homes are changing hands.

But here comes the second beat.

Prices have not followed the same direction.

In Marbella, the average recorded transaction price was around €4,665 per square metre over the 12 months to May 2026, up 7.7% year-on-year. And current asking prices are even higher, at around €6,164 per square metre in August.

So what are we looking at?

A crash?

The numbers don't tell that story.

They suggest something more complicated: a market with fewer transactions, but continued price pressure because there simply aren't enough properties coming onto the market.

And Marbella is a particularly good example of this tension.

Buyers are becoming more selective. They are asking more questions. They are comparing properties more carefully and taking longer to make decisions.

At the same time, owners are not necessarily under pressure to sell.

And when supply is limited, fewer transactions don't automatically translate into lower prices.

Now look at the rental market.

In Marbella, asking rents reached around €23.7 per square metre in August, still 8% higher than a year earlier, despite a small monthly fall of 0.7%.

So when we hear that rents are “falling”, we need to be precise.

Some areas are cooling.

But the overall rental market remains significantly more expensive than it was a year ago.

And this brings us to the bigger problem.

Where are people supposed to live?

Marbella and the wider Costa del Sol continue to attract international buyers, investors and people relocating here.

But the same region also needs the people who actually make the place work: construction workers, hospitality staff, cleaners, carers, teachers, technicians and other service professionals.

Changing a property from one type of rental use to another does not create a new home.

And restricting short-term rentals may change where existing properties are used, but it does not, by itself, solve the fundamental shortage of housing.

Meanwhile, the cost of living remains part of the equation - from food and energy to construction, maintenance and everyday services.

So perhaps what we are seeing now is not a collapse.

Perhaps it is a market catching its breath after several exceptionally strong years.

The Golden Triangle - Marbella, Benahavís and Estepona - recorded 3,422 residential transactions in the first half of 2026, 20.7% fewer than in the same period of 2025. Yet the average price of completed transactions increased by 15.5% to €4,366 per square metre.

That is the paradox.

Fewer transactions. Higher prices. Strong rental demand. Limited supply.

And that leaves us with the question that matters far beyond the next few months:

What happens next?

Because the real story isn't simply whether Marbella property prices go up or down. 

It is supply versus demand.

How many homes will be built?

Where will they be built?

Who will they be built for?

And will the infrastructure - roads, schools, water, healthcare and transport -keep pace with the people who want to live here?

That is the question for Marbella not just in 2026, but looking towards 2030 and 2035.

Thinking of buying or selling in Marbella?

The national headlines only tell you part of the story. The right decision depends on the property, the location, the current market and your individual situation.

Call our agency and we’ll advise you on whether it makes sense to buy or sell now - and what the current market means for your particular property.


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